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Aramex partners with Nexmo to message in the last mile through WhatsApp
Aramex builds integration with WhatsApp Business Solution via Nexmo APIs to message customers directly through the social media platform
Vonage (NYSE: VG), a cloud communications business, has worked with Aramex through Nexmo, the Vonage API Platform to integrate directly with the WhatsApp Business solution. In addition to existing messaging capabilities via Nexmo's SMS APIs, Aramex can message customers directly through WhatsApp and use its location capabilities.
Large and small e-tailers, as well as new digital logistics operators, are using new and disruptive "Last Mile Delivery" technologies. These technologies help companies complete the final, most important step of the process: the timing of package delivery. To remain competitive, Aramex wanted to upgrade its technology-enabled solutions to allow for faster and more efficient last-mile delivery. Leveraging the WhatsApp "Live Location" feature to ensure more accurate deliveries to those areas without traditional zip codes or addresses, Aramex turned to the Nexmo Messages API, transforming the last mile by using programmable communications.
The Aramex-WhatsApp Business solution service, supported by Nexmo APIs, provides Aramex customers with a highly integrated communication and messaging channel. With the service, Aramex is able to offer features such as "find the nearest Aramex location" and "track and trace" functionalities. Aramex plans to incorporate future digital enhancements, including "on-demand and customized customer interaction for shipment notifications."
"By leveraging Nexmo APIs to integrate with the WhatsApp Business solution, we are able to efficiently communicate with our customers and receive precise delivery instructions," said Mohammed Sleeq, Chief Digital Officer at Aramex. "This communications transformation has helped us enhance our last mile delivery process, and allowed us to become more effective on the ground. It also helped in reducing the number of contact centre interactions and improving the quality of service we provide to our customers."
"Forward-thinking enterprises, such as Aramex, want to differentiate themselves by how they engage customers and are moving beyond the traditional business communications to do so," said Omar Javaid, Chief Product Officer and EVP & GM of Nexmo, the Vonage API Platform. "By tapping into Vonage's unique combination of offerings, Aramex created deeper customer engagement through more meaningful interactions. We are honoured Aramex selected Vonage for its transformative efforts."