Will Amazon finally hit a roadblock in 2020?

By editor on Jan 22, 2020

Absolunet has predicted 10 trends that will define e-commerce in 2020 and believes Amazon is finally going to see a slowdown

Amazon hits a wall, China’s rising digital influence, in-store facial recognition, in-fridge delivery - these are some of the 10 e-commerce Trends that will define retail, digital business and the customer experience in 2020 (CNW Group/Absolunet inc.)

Amazon hits a wall, China’s rising digital influence, in-store facial recognition, in-fridge delivery – these are some of the top 10 e-commerce trends to watch for in 2020 from Absolunet. According to the company these include:

The 10 e-commerce Trends that will define 2020 are:

  1. AMAZON STOPS BEING UNSTOPPABLE
    Cracks are starting to appear in the e-commerce conglomerate's previously impenetrable armor.
  2. MALLS BEGIN THEIR COMEBACK
    Out with the tired park-and-shop formula, in with the modern interaction and experience-based destination.
  3. OUR IN-STORE BEHAVIOR WILL BE LINKED TO OUR ONLINE DATA
    Facial recognition and device tracking transform in-store visits into valuable data as merchants get closer to true omnichannel.
  4. THE SHIPPING WARS BEGIN
    Fast & free shipping will be an option for every merchant.
  5. CONSUMERS BEGIN SELLING THEIR OWN PRIVACY AND DATA
    The Rise of Privacy by Design + consumers choosing which brands can access their information.
  6. CHINA'S RISING DIGITAL INFLUENCE
    The world leader in digital commerce will unleash its shoppers and technologies on the world.
  7. THE YEAR OF DISTRIBUTION CENTRES
    Fulfillment, order management and logistics are the new battleground for the digital consumer
  8. REACHING PEAK ADS
    Brands and retailers start looking beyond the Google/Facebook duopoly
  9. IN-FRIDGE, IN-CAR AND IN-HOUSE DELIVERY
    Merchants take delivery into people's vehicles, households, and appliances
  10. HELLO, INTERACTIVE EMAIL
    The inbox is the new browser

"After years of innovation and technology selection, brands and retailers are now competing on speed, efficiency and simplicity of experience - all the while juggling increased data, accessibility and privacy concerns." says Charles Desjardins, Absolunet Executive Vice President. "Commerce has transcended physical and digital channels, the "e" in "e-commerce" is becoming superfluous. We hope the 10 e-commerce Trends report helps retailers, manufacturers and distributors gain valuable insight and helps them choose the right strategies and partners to bridge the e-commerce gap."

Since 2015, Absolunet's 10 e-commerce Trends report has predicted the following year's e-commerce Trends with a claimed 87.5% accuracy rate.

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