How could Zara possibly dominate online retail like it did offline?

By Haley Garner on Mar 30, 2017

We’ve just been having a debate in office: in the world of omnichannel, why is Zara still the poster-child of retail?

Zara’s significant competitive advantage, as significantly reported throughout the industry, has been its efficiency and agility of creating cat-walk inspired clothing in relatively small batches and getting in on-shelf within days. The idea is to confront regular shoppers with completely different stock every time they enter a store which they achieve through a reported turn-around time from design to store-shelf of 3 weeks. Beyond praise, what speaks volumes to the execution of their strategy is their continued growth – in spite of all the challenges thrown apparel retailing’s way.
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